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Event Details
Business901 will be hosting the “Product Launching in 2009” to the attendees of a webinar hosted on Thursday afternoon at 1:00 PM Est. This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product and better define their target market.
See
Plan
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Bring a cohesive team together
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Determine resources, capital & human
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Supplemental products to offer
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Determine team structure for Design/Selling Phase
Imagine
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Limited or no competition
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Product/Service that is easy to do with high payoffs
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Provides for additional products or services
Design/Sell
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Focus on customer productivity
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Convenience of installation, adaptability and use
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Minimize risk to customer
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Facilities/Suppliers to use
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Determine team structure for Execution Phase
Execute
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Map workflow to develop processes and quality programs
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Produce key performance indicators and targets
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Hold operations and selling to same accountability
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Institute an easy to understand acceptance criteria
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A job is not done till customer is satisfied
Renew
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Improve the process 1st from the customer’s point of view
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Address root causes of any problem
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Strive for simplification in all areas
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Bring supplemental products into play
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Review: Would we be in this business today, and how?
About Business901: Joe Dager is president of Business901, a progressive company providing practical, information-rich services and product offerings designed as implementable systems that work in the real, not enough time, not enough people world we operate in. Business901 tools simplify the marketing process, not complicate it. Joe's experience includes manufacturing, retail, and professional services and has been through several start-ups and turnarounds.
Where
Your Desk!
Fort Wayne,
IN
Hosted By
Business901
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.
What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” – James R.
